Tuesday 27 November 2012

Target Audience Research - Focus Group

Today we conducted our focus Group interview for our Target Audience Research , We had the week to get our ideas ready and questions, I asked people from our year if they'd be able to take the interview with my group but unfortunately they were unable to come as they also had a lesson at the time we did the interviews but fortunately there were the other students in our lesson and in turn I and my group members did there interviews.
We wanted to use a focus group as focus groups allow us to have the view of the public more easily and allow us to apply the information we get from the questions to the general public,from looking at various research types we can get a full idea of what the public prefer and it also allows our efforts to finding views and ideas a lot easier.

Questions we asked
These are the questions we originally going to ask in our interviews but in the video they have been worded in a different way or were included based on the answers we received:
  1. Should the ideas we've presented be in the day or night?
  2. What do you think the best idea is?
  3. What do you think works in each idea?
  4. Are there any shots or techniques that stand out in our ideas?
  5. What do you think we could add into our ideas?
  6. Could you suggest any good music or soundtracks to fit into our ideas? 
  7. Is there anything we should change?
  8. What could make the plot of our idea more effective?  

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